Barbara Wright Design

Optometric Office Design and Consulting

Barbara’s Favorite Quote

"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works."

-Steve Jobs

Press Releases

May 15, 2008 - Eco-Tech Optometrist

February 12, 2008 - Optometric Office Design Process & Pitfalls Book

January 9, 2007 -Ask the Expert-Optical World Dear Abby Answers

January 9, 2007 -Trend Report

Articles

These are PDF files which will automatically download when you click on the link.

• The Basics of Selecting a New Location
   
• 10 Mistakes to Avoid When Designing Your Next Office
   
• Office Design Disasters
   
• Eyecare Business article - Dale M. Koers, O.D.
   
• From 'Ho-Hum' to a Humming Practice
   
• Office Furniture and Makeovers by Design

The following links will take you to the article at the website of the magazine where it was originally published

July, 2008 - EXCEEDING EX-SPEC-TATIONS
In the city that’s considered “twice as nice” in the state where “everything is bigger,” the new office built by optometrists Mark Allen and James Moser could fit both descriptions when compared to its old location.

May, 2008 - Six design tips to help maximize dispensary sales

October, 2007 -Designing for Sales by Barbara Wright Design
Positioning your practice through office design can help ensure that your product and your practice are in sync and sending a clear message to patients.

2007 - The Crown Jewel of Optometric Profit Centers
Bill Nolan, VP of Williams Group noted that over the last 20 years, optometry has made great strides in improving patient care, scope of practice, medical record keeping and billing.

July 7, 2004 - Office Design Tips
Some of the best optometric office design ideas come not from architects and designers, but from veteran ODs who have lived through various designs (good and bad) in the real world.

February 2003 - Tackling Renovation
Dr. Fred Arima’s office space presented him with a problem: It burdened his practice with a cramped, uncomfortable feeling. Patient traffic flow in the dispensary was especially troublesome.

March, 2001 - Not Your Typical Doc in a Box

Eyesight and Insight by David Levy
For Mark Botwin, it’s always been a vision thing. As an undergraduate psychology major, he was fascinated by the study of visual perception in children.

Barbara Wright Design • 1521 N. Jantzen Ave, Suite 379 • Portland, OR 97217
Toll-free 888.422.0361 • Tel  503.283.9611 • Fax 503.289.7598

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