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Blog Archive

Recent Blog Entries

Talk of the Town

How do you create a modern optometric practice in a style that invokes the gracious elegant feel of a Cajun country plantation, without breaking the budget? That was the challenge set for us by Dr. Mark Cown of the Thomas Vision Center in Leesville, LA. See how we solved it in this article from 20/20 magazine.

Read it on the web here: http://mydigimag.rrd.com/publication/?i=30613&71&p=69

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Date: February 2010 | Comments: 0

Merchandising Inspiration from Cole Haan

Cole Haan MerchandisingHave you seen the latest Cole Haan store design? I snapped these photos through their front window. This store is a great example of masterful merchandising. The drawers are meant to be always in the open position displaying just one type of product in each drawer. How could we adapt this concept for optical display? Notice how beautifully all the product is arranged and…

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Date: February 2010 | Comments: 0

Optometry’s $6 Billion Dollar Problem

This article by Brad Williams in the latest Williams Group newsletter is required reading for all OD's who care about doing the utmost for their patients. It's sad to hear that optometrists are gaining more medical knowledge but losing optical market share. Have you been neglecting the retail aspect of your practice?

Losing Our Heritage - Williams Group

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Tags: Ask The Expert, Growth and Profit Tips, Office Design FAQ, Productivity Tips
Date: February 2010 | Comments: 0

Going Green article

There's a good article on green building practices in the January 2010 issue of Optometric Management. I was interviewed for this article so you'll find several quotes in it from me and a lot of good ideas from a number of sources. Also featured in the article is Dr. Todd Wylie's Spokane, WA eco-friendly office that we designed.

Read it on the web here: http://www.optometric.com/article.aspx?article=103860

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Tags: Do's and Don'ts, Ask The Expert, Growth and Profit Tips, Office Design FAQ, Productivity Tips, Size and Shape, Trends
Date: January 2010 | Comments: 0

New Video: How I Got Into Optical Design

Beverly Hills, Uncle Ralph and orange shag carpeting—they all played a part in how I became "The Queen of Optometric Office Design."  Hear the whole story in a mere 2 1/2 minutes in this video.

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Tags: Ask The Expert, Growth and Profit Tips, Office Design FAQ, Photos, Trends, Why Would I Use You
Date: January 2010 | Comments: 0

New Office: 20/10 VisionCare, Altadena, CA

Despite the rocky economy ambitious younger OD's still dream of "having my own practice and doing it MY way." Here's a first look at the new start up practice of Eileen Chang, OD in Altadena, CA. Chang SculptureEileen collects beautiful vintage carved stone sculptures from her home country of Taiwan. The beautiful colors in these works of art became the inspiration for the design of her…

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Tags: Opening First Practice, Photos, Trends
Date: January 2010 | Comments: 0