Recent Blog Entries
Talk of the Town
How do you create a modern optometric practice in a style that invokes the gracious elegant feel of a Cajun country plantation, without breaking the budget? That was the challenge set for us by Dr. Mark Cown of the Thomas Vision Center in Leesville, LA. See how we solved it in this article from 20/20 magazine.
Read it on the web here: http://mydigimag.rrd.com/publication/?i=30613&71&p=69
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Merchandising Inspiration from Cole Haan
Have you seen the latest Cole Haan store design? I snapped these photos through their front window. This store is a great example of masterful merchandising. The drawers are meant to be always in the open position displaying just one type of product in each drawer. How could we adapt this concept for optical display? Notice how beautifully all the product is arranged and…
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Optometry’s $6 Billion Dollar Problem
This article by Brad Williams in the latest Williams Group newsletter is required reading for all OD's who care about doing the utmost for their patients. It's sad to hear that optometrists are gaining more medical knowledge but losing optical market share. Have you been neglecting the retail aspect of your practice?
Losing Our Heritage - Williams Group
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Going Green article
There's a good article on green building practices in the January 2010 issue of Optometric Management. I was interviewed for this article so you'll find several quotes in it from me and a lot of good ideas from a number of sources. Also featured in the article is Dr. Todd Wylie's Spokane, WA eco-friendly office that we designed.
Read it on the web here: http://www.optometric.com/article.aspx?article=103860
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New Video: How I Got Into Optical Design
Beverly Hills, Uncle Ralph and orange shag carpeting—they all played a part in how I became "The Queen of Optometric Office Design." Hear the whole story in a mere 2 1/2 minutes in this video.
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New Office: 20/10 VisionCare, Altadena, CA
Despite the rocky economy ambitious younger OD's still dream of "having my own practice and doing it MY way." Here's a first look at the new start up practice of Eileen Chang, OD in Altadena, CA.
Eileen collects beautiful vintage carved stone sculptures from her home country of Taiwan. The beautiful colors in these works of art became the inspiration for the design of her…
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