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Optical Dispensary Design
How do I get the WOW factor in my new dispensary design?
In most practices the optical dispensary accounts for 50% - 60% of the overall revenue of the practice. Your dispensary design has to make patients say, "Wow" and put them in a buying mood if you want to maximize your optical revenue.
To elicit those "Wow's" you need a combination of creativity and proven design principles.
Uniqueness and Originality
Your dispensary should reflect your personality, and appeal to all of your patients even though you may serve a wide range of lifestyle and income groups. It should set you apart from all your competitors with the right look and feel that's all your own.
Fashion Appeal
The look of your dispensary should tell patients that they will find the frame styles and designer names that they want here and that they can trust your staff to make them look their best.
Lighting
State of the art lighting creates a buying mood and makes the frames practically sell themselves. Creative use of lighting is a big part of the WOW factor in retail design.
One Glance Merchandising
A patient should be able to tell with one glance that you will have the style they want at the price they want.
Your most fashionable high-end frames must be presented differently than moderate priced frames to enhance their perceived value. When you show higher priced frames the right way, you sell more of the next price down.
The WOW factor doesn't happen because of one particular showcase, beautiful flooring or lighting alone. It's the artistic blending of all the different design elements (colors, cabinetry, furniture and finishes) and architectural features (columns, arches, dropped ceilings, curved walls) that together make a strong and memorable impression on patients.