Free Report

Are you about to make any of these common blunders with your new office design? Find out now before it's too late! Sign up for your free report and we'll send it right away. You'll also receive our monthly Inspirations newsletter with office design tips and audio interviews.

Articles

Talk of the Town - February 2010
An Office Influenced by the Past with a Promising Future
When Mark Cowan, OD, decided to move his practice, Thomas Vision Center in Leesville, La., he not only wanted to start from scratch, he also wanted to build a new office that would make both his patients and the entire Leesville community proud.

Successful Brands Start with Strategy - September 2009
Design magazines are filled with pictures of beautiful stores that win awards all the time. But beautiful stores go out of business every day (I have designed a few myself). "Beautiful" doesn't necessarily ring the cash register. Beautiful doesn't necessarily grow a brand. So what does?

Dynamite Dispensary Design Revisited - August, 2009
What makes a dispensary great? It all depends on the needs of the dispensary and the creativity of the designer.

What's New in Office Design? - May, 2009
One of the ways professional designers create unique and memorable offices is by keeping up to date on the latest products. Unusual and stylish materials can make a statement that gets you noticed and still stands the test of time.

High Impact On a Low Budget - March, 2009
Your dispensary needs to be freshened up. But, how can you do that without blowing your budget?

The 6 Irrefutable Rules of Luxury Eyewear Display - March, 2009
Displaying luxury eyewear to produce maximum sales is more of an art than a science, but following these rules will increase your likelihood of success in the luxury eyewear sales arena

Earth Friendly - February, 2009
Nature and technology collide in one practice's new, green office space

Selecting A Location For Your Vision Business - January, 2009
When the “got to have a new office” bug bites, you may find yourself in a dilemma. Your growth has flattened. You’re seeing the maximum number of patients possible. The optical needs a facelift. You have no room for more equipment or more staff.

Floor Plan Case Study - 2009
How can you tell if the floor plan for your new optometric office is good enough? This case study outlines some of the space-planning strategies and tactics that can turn an ordinary floor plan into an extraordinary productivity and profit builder.

Romancing the Frames: Easy Ways to Great Optical Displays - November, 2008
Visual merchandising is the art of displaying merchandise to encourage sales. You can have good-looking and effective displays by following these visual merchandising tips.

Exceeding Exspectations - July, 2008
In the city that’s considered “twice as nice” in the state where “everything is bigger,” the new office built by optometrists Mark Allen and James Moser could fit both descriptions when compared to its old location.

The Basics of Selecting a New Location - April, 2008
Have your office space needs expanded above and beyond the current square footage? Or, have you grown enough to warrant a second location?

Six design tips to help maximize dispensary sales - May, 2008

Designing for Sales by Barbara Wright Design - October, 2007
Positioning your practice through office design can help ensure that your product and your practice are in sync and sending a clear message to patients.

The Crown Jewel of Optometric Profit Centers - 2007
Bill Nolan, VP of Williams Group noted that over the last 20 years, optometry has made great strides in improving patient care, scope of practice, medical record keeping and billing.

Office Design Disasters - December, 2007
James Joyce said, "A man's errors are his portals of discovery." Here are nine "discoveries" your colleagues and an office designer made through office design.

Office Design Tips - July, 2004
Some of the best optometric office design ideas come not from architects and designers, but from veteran ODs who have lived through various designs (good and bad) in the real world.

Tackling Renovation - February, 2003
Dr. Fred Arima’s office space presented him with a problem: It burdened his practice with a cramped, uncomfortable feeling. Patient traffic flow in the dispensary was especially troublesome.

10 Mistakes to Avoid When Designing Your Next Office - September, 2001
Traffic flow, dispensary design and lighting are among the top considerations. By avoiding the following 10 mistakes, physicians can create an atmosphere that will have a positive direct effect on the overall income and bottom line profits of their practice.

Not Your Typical Doc in a Box / Eyesight and Insight by David Levy - March, 2001
For Mark Botwin, it’s always been a vision thing. As an undergraduate psychology major, he was fascinated by the study of visual perception in children.